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Higher Education Consumer Choice

  • Jane Hemsley-Brown
  • Izhar Oplatka

Table of contents

  1. Front Matter
    Pages i-vi
  2. Jane Hemsley-Brown, Izhar Oplatka
    Pages 1-13
  3. Jane Hemsley-Brown, Izhar Oplatka
    Pages 14-43
  4. Jane Hemsley-Brown, Izhar Oplatka
    Pages 44-64
  5. Jane Hemsley-Brown, Izhar Oplatka
    Pages 65-93
  6. Jane Hemsley-Brown, Izhar Oplatka
    Pages 94-117
  7. Jane Hemsley-Brown, Izhar Oplatka
    Pages 118-132
  8. Back Matter
    Pages 133-137

About this book

Introduction

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and demand, fees and costs, and concerns about social disadvantage. Focusing on personal factors that influence consumer choice, group aspects of consumer behaviour such as cultural and ethnic differences, as well as theoretical and research models, this book is designed to stimulate new debate and criticism of HE consumer choice.

Keywords

brand branding communication globalization higher education Internationalisation market segmentation marketing migration modeling Organisation reputation

Authors and affiliations

  • Jane Hemsley-Brown
    • 1
  • Izhar Oplatka
    • 2
  1. 1.University of SurreyUK
  2. 2.Tel Aviv UniversityIsrael

Bibliographic information

  • DOI https://doi.org/10.1007/978-1-137-49720-8
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2016
  • Publisher Name Palgrave Pivot, London
  • eBook Packages Business and Management
  • Print ISBN 978-1-349-69795-3
  • Online ISBN 978-1-137-49720-8
  • Buy this book on publisher's site