Table of contents

  1. Front Matter
    Pages i-xii
  2. Introduction

    1. Elspeth H. Brown, Catherine Gudis, Marina Moskowitz
      Pages 1-5
  3. Designing Markets

  4. Business and the Politics of Difference, 1900–1930

  5. Commerce and the Built Environment, 1900–1940

  6. Representation and Organizational Culture in Post-World War II United States

  7. Afterword

    1. Front Matter
      Pages 341-341
  8. Back Matter
    Pages 365-270

About this book


While historians have explored the impact on workers of changes in American business, the broader impact on other cultural forms, and vice versa, has not been widely studied. This anthology contributes to the debate at the intersection of business history and the study of cultural forms, ranging from material to visual culture to literature.


American Studies marketing organization trade USA

Editors and affiliations

  • Elspeth H. Brown
    • 1
  • Catherine Gudis
    • 2
  • Marina Moskowitz
    • 3
  1. 1.Miami UniversityUSA
  2. 2.University of CaliforniaRiversideUSA
  3. 3.University of GlasgowUSA

Bibliographic information

  • DOI
  • Copyright Information Palgrave Macmillan, a division of Nature America Inc. 2006
  • Publisher Name Palgrave Macmillan, New York
  • eBook Packages Palgrave History Collection
  • Print ISBN 978-1-4039-7050-3
  • Online ISBN 978-1-137-07182-8
  • Buy this book on publisher's site