Pervasive Advertising

  • Jörg Müller
  • Florian Alt
  • Daniel Michelis

Part of the Human-Computer Interaction Series book series (HCIS)

Table of contents

  1. Front Matter
    Pages i-ix
  2. Jörg Müller, Florian Alt, Daniel Michelis
    Pages 1-29
  3. Peter van Waart, Ingrid Mulder, Cees de Bont
    Pages 57-81
  4. Kurt Partridge, Bo Begole
    Pages 83-101
  5. Harley Lorenz Geiger
    Pages 103-117
  6. Hamed Haddadi, Pan Hui, Tristan Henderson, Ian Brown
    Pages 119-137
  7. Christine Bauer, Sarah Spiekermann
    Pages 159-183
  8. Martin Strohbach, Martin Bauer, Miquel Martin, Benjamin Hebgen
    Pages 185-205
  9. Erica Dubach Spiegler, Christian Hildebrand, Florian Michahelles
    Pages 207-225
  10. Berardina De Carolis
    Pages 227-246
  11. Ian Wakeman, Ann Light, Jon Robinson, Dan Chalmers, Anirban Basu
    Pages 247-267
  12. Nick Taylor, Keith Cheverst
    Pages 269-286
  13. Johann Schrammel, Elke Mattheiss, Susen Döbelt, Lucas Paletta, Alexander Almer, Manfred Tscheligi
    Pages 287-307
  14. Wolfgang Reitberger, Alexander Meschtscherjakov, Thomas Mirlacher, Manfred Tscheligi
    Pages 309-323
  15. Max Meier, Gilbert Beyer
    Pages 325-342
  16. Bernadette Emsenhuber
    Pages 343-360
  17. Back Matter
    Pages 361-364

About this book


Following decades of exciting developments in laboratories around the world, pervasive computing technologies are starting to reshape our world in real ways. Computers, visible and invisible, are everywhere: traditional signs and billboards are being replaced by digital signage, projections, and interactive surfaces. Communication is digital and ubiquitous—the majority of the world’s population uses mobile phones. Physical computing and robotics make physical environments digital and interactive. It is apparent that analogous for developments on the Internet, advertising will be the business model driving pervasive computing. These new computing technologies are powerful tools for advertising and they will supersede traditional advertising in the near future. Pervasive computing is the disruptive technology for advertising. This book presents the core principles of Pervasive Advertising and makes accessible to practitioners and researchers alike research findings in pervasive computing, modern advertising, and human-computer interaction. The major opportunities addressed include: symmetric communication, the long tail, powerful experiences, personalization, context adaptivity, audience measurement, and automated persuasion. The major challenges addressed include: calm and engaging advertising, privacy, and ethical persuasion. This book presents and discusses innovative applications based on digital signage and mobile advertising, venturing into new territories like music and scents. This book is intended as a guide for:

• Advertisers who want to understand how new technologies revolutionize their field.

• Pervasive computing engineers and researchers who want to understand what business models will drive their technologies in the real world.

• Anyone who is interested in how pervasive advertising will shape the future of urban life.


Advertising Audience Measurement Digital Signage Mobile Phones Pervasive Computing

Editors and affiliations

  • Jörg Müller
    • 1
  • Florian Alt
    • 2
  • Daniel Michelis
    • 3
  1. 1., LaboratoriesDeutsche Telekom AGBerlinGermany
  2. 2.University of StuttgartStuttgartGermany
  3. 3.Anhalt University of Applied ScienceBernburgGermany

Bibliographic information