Web 2.0

The Business Model

  • Miltiadis D. Lytras
  • Ernesto Damiani
  • Patricia Ordóñez de Pablos

Table of contents

  1. Front Matter
    Pages 1-11
  2. Kathrin Kirchner, Liana Razmerita, Frantisek Sudzina
    Pages 1-16
  3. Margarida Cardoso, João Vidal Carvalho, Isabel Ramos
    Pages 1-22
  4. Nicole Radziwill, Ron DuPlain
    Pages 1-14
  5. Jose Luis Marín de la Iglesia, Jose Emilio Labra Gayo
    Pages 1-14
  6. Senoaji Wijaya, Marco R. Spruit, Wim J. Scheper
    Pages 1-30
  7. Sagar Bhatnagar, Tejaswini Herath, Raj Sharman, H. Raghav Rao, Shambhu J. Upadhyaya
    Pages 1-14
  8. Marie-Hèléne Abel
    Pages 1-22
  9. Hak Lae Kim, John G. Breslin
    Pages 1-11
  10. Vladlena Benson, Barry Avery
    Pages 1-12
  11. Wen-Chung Shih, Shian-Shyong Tseng, Jui-Feng Weng
    Pages 1-22
  12. Back Matter
    Pages 1-10

About this book


Web 2.0 is one of the most prominent business models for information systems available today. It brings together technology and social networks, and the interactivity that creates business value.

Web 2.0: The Business Model, an edited volume, is the first reference that integrates the business implications of Web 2.0/3.0, along with its linkage to business. The Editors’ discussions emphasize three major components of Web 2.0: social networks analysis, recommendation systems and community building. This volume also includes a number of successful business models for business exploitation using Web 2.0 and Web 3.0 with various case studies.

Web 2.0: The Business Model is designed for professionals working as policy makers, corporate quality managers, and government officers in IT, as well as for researchers, professors and advance-level students in computer science and business management.


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Editors and affiliations

  • Miltiadis D. Lytras
    • 1
  • Ernesto Damiani
    • 2
  • Patricia Ordóñez de Pablos
    • 3
  1. 1.Research Academic Computer Tech. Inst., Computer Engineering & Informatics Dept.University of PatrasPatrasGreece
  2. 2.Dipto. Tecnologie dell'informazioneUniversità di MilanoCremaItaly
  3. 3.Fac. Ciencias Economicas, Depto. Administración deUniversidad de OviedoOviedoSpain

Bibliographic information