Television Goes Digital

  • Darcy Gerbarg

Part of the The Economics of Information, Communication and Entertainment book series (ECOINFORM, volume 01)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. The Changing Television Business

    1. Jon Gibs
      Pages 11-28
    2. Saul J. Berman, Bill Battino, Louisa Shipnuck, Andreas Neus
      Pages 29-55
  3. Technology: Content Creation and Distribution

    1. Stephen P. Dulac, John P. Godwin
      Pages 79-97
    2. Laurin Herr
      Pages 99-112
  4. Content

  5. Content

    1. Ellen P. Goodman
      Pages 173-186
    2. Monisha Ghosh
      Pages 187-207
    3. Bill Rosenblatt
      Pages 209-223
  6. Back Matter
    Pages 225-246

About this book


Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century. Today's digital technology is enabling a myriad of new entertainment possibilities. From jumbotrons in cyberspace to multi-dimensional viewing experiences, digital technology is changing television. Consequently, new advertising metrics that reflect the new viewer habits are emerging. The ability to capture a viewer's interactions changes the advertising proposition. Telephone and wireless companies are challenging the traditional mass media providers—broadcasters, cable and satellite companies—and they’re all finding ways to deliver TV programming, video content and Internet offerings to large and small screens in the home and on the go.

This volume showcases insights from industry insiders and researchers from a variety of disciplines. It explores the economic, cultural, technical, and policy implications of digital television, addressing such questions as: How will content be monetized in the future? What programming opportunities become possible with the advent of going digital? Will content still be king or will the conduits gain the upper hand? This book analyzes the digital television evolution: its impacts on the economics of the TV industry, its significance for content creation from Hollywood blockbusters to You Tube, the changing role of the consumer, and what's coming next to a theatre near you.


Broadcast Media Digital Content Digital Media Digital Television Entertainment Industry High-Definition Television (HDTV) Information Information Technology Intellectual Property Internet Media Law Media Management Media Policy Peer-to-Peer (

Editors and affiliations

  • Darcy Gerbarg
    • 1
  1. 1.Columbia Institute for Tele-Information (CITI) Columbia University Business SchoolNew YorkUSA

Bibliographic information