Health Promotion Evaluation Practices in the Americas

Values and Research

  • Louise Potvin
  • David V. McQueen
  • Mary Hall
  • Ligia de Salazar
  • Laurie M. Anderson
  • Zulmira M.A. Hartz

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Introduction. Aligning Evaluation Research and Health Promotion

    1. Front Matter
      Pages 1-1
  3. Health Promotion Evaluation in the Americas

    1. Front Matter
      Pages 11-11
    2. Ligia de Salazar, Laurie M. Anderson
      Pages 13-23
    3. Louise Potvin, David V. McQueen
      Pages 25-45
  4. Issues in Health Promotion Evaluation: Fitting Evaluation Practice to Health Promotion

    1. Front Matter
      Pages 47-47
    2. Ligia de Salazar, Mary Hall
      Pages 49-62
    3. Louise Potvin, Sherri Bisset
      Pages 63-80
    4. Geneviève Mercille
      Pages 81-100
  5. Aligning Evaluation with Health Promotion Principles: Experiences from the Americas

    1. Front Matter
      Pages 121-121
    2. Denis Allard, Angèle Bilodeau, Sylvie Gendron
      Pages 123-147
    3. Marjorie MacDonald, Jennifer Mullett
      Pages 149-178
    4. C. June Strickland, Felicia Hodge, Lillian Tom-Orme
      Pages 179-190
    5. Nicholas Freudenberg
      Pages 191-219
    6. Zulmira Hartz, Carmelle Goldberg, Ana Claudia Figueiro, Louise Potvin
      Pages 253-267
    7. Mita Giacomini, Jeremiah Hurley
      Pages 285-298
    8. Blake Poland, Katherine L. Frohlich, Margaret Cargo
      Pages 299-317
    9. David V. McQueen, Louise Potvin
      Pages 319-326
  6. Back Matter
    Pages 327-334

About this book


Health Promotion Evaluation Practices in the Americas: Values and Research

Practices from the Americas

Edited by Louise Potvin, David V. McQueen, and Mary Hall


More and more, health promotion is a crucial component of public health, to the extent that public health interventions are called on to prove their effectiveness and appraised for scientific validity, a practice many in the field consider self-defeating. Health Promotion Evaluation Practices in the Americas cogently demonstrates that scientific rigor and the goals of health promotion are less in conflict than commonly thought, synthesizing multiple traditions from countries throughout North, Central, and South America (and across the developed-to-developing-world continuum) for a volume that is both diverse in scope and unified in purpose.

The book’s examples—representing robust theoretical and practical literatures as well as initiatives from Rio de Janeiro to American Indian communities—explain why health promotion evaluation projects require different guidelines from mainstream evaluative work. The editors identify core humanitarian principles associated with health promotion (participation, empowerment, equity, sustainability, intersectoral action, multistrategy, and contextualism), while chapters highlight challenges that must be mastered to keep these principles and scientific objectives in sync, including:

  • Building health promotion values into evaluation research projects.
  • Expanding the use of evaluation in health promotion.
  • Developing meaningful evaluation questions.
  • Distinguishing between community-based participation research and evaluation-based participation.
  • Evaluating specifically for equity.
  • Designing initiatives to foster lasting social change.

The applied knowledge in Health Promotion Evaluation Practices in the Americas: Values and Research can bring the goals of intervention into sharper focus for practitioners, evaluators, and decision-makers and facilitate communication on all sides—necessary steps to progress from study findings to real-world action.


Public Health health health promotion public health interventions

Editors and affiliations

  • Louise Potvin
    • 1
  • David V. McQueen
    • 2
  • Mary Hall
  • Ligia de Salazar
  • Laurie M. Anderson
  • Zulmira M.A. Hartz
  1. 1.University of MontrealMontrealCanada
  2. 2.National Center for Chronic DiseaseAtlantaUSA

Bibliographic information