Luxury Fashion Branding

Trends, Tactics, Techniques

  • Authors
  • Uche Okonkwo

Table of contents

  1. Front Matter
    Pages i-xx
  2. Uche Okonkwo
    Pages 7-12
  3. Uche Okonkwo
    Pages 78-101
  4. Uche Okonkwo
    Pages 178-224
  5. Uche Okonkwo
    Pages 225-245
  6. Uche Okonkwo
    Pages 246-266
  7. Uche Okonkwo
    Pages 267-277
  8. Uche Okonkwo
    Pages 278-314
  9. Back Matter
    Pages 315-332

About this book

Introduction

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.

Keywords

brand branding design marketing Trends

Bibliographic information

  • DOI https://doi.org/10.1007/978-0-230-59088-5
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2007
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-35657-7
  • Online ISBN 978-0-230-59088-5
  • About this book