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Star-Spangled Soccer

The Selling, Marketing and Management of Soccer in the USA

  • Authors
  • Gary Hopkins

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Gary Hopkins
    Pages 1-5
  3. Gary Hopkins
    Pages 6-26
  4. Gary Hopkins
    Pages 59-73
  5. Gary Hopkins
    Pages 121-154
  6. Gary Hopkins
    Pages 155-168
  7. Gary Hopkins
    Pages 218-232
  8. Gary Hopkins
    Pages 233-245
  9. Gary Hopkins
    Pages 246-255
  10. Gary Hopkins
    Pages 285-307
  11. Gary Hopkins
    Pages 308-313
  12. Gary Hopkins
    Pages 314-316
  13. Back Matter
    Pages 317-330

About this book

Introduction

Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.

Keywords

business Launch management marketing

Bibliographic information