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Place Branding

Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

  • Authors
  • Robert Govers
  • Frank Go

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Introdution

    1. Robert Govers, Frank Go
      Pages 1-21
  3. Towards Place Branding

    1. Front Matter
      Pages 23-24
    2. Robert Govers, Frank Go
      Pages 25-33
    3. Robert Govers, Frank Go
      Pages 34-42
  4. Place Brand Strategy

    1. Front Matter
      Pages 45-47
    2. Robert Govers, Frank Go
      Pages 49-72
    3. Robert Govers, Frank Go
      Pages 73-107
    4. Robert Govers, Frank Go
      Pages 108-116
    5. Robert Govers, Frank Go
      Pages 117-129
  5. Place Brand Performance

    1. Front Matter
      Pages 133-134
    2. Robert Govers, Frank Go
      Pages 135-150
    3. Robert Govers, Frank Go
      Pages 151-167
    4. Robert Govers, Frank Go
      Pages 168-174
  6. Place Brand Satisfaction

    1. Front Matter
      Pages 177-178
    2. Robert Govers, Frank Go
      Pages 179-193
    3. Robert Govers, Frank Go
      Pages 194-207
    4. Robert Govers, Frank Go
      Pages 208-240
  7. Conclusion

    1. Front Matter
      Pages 243-244
    2. Robert Govers, Frank Go
      Pages 245-249
    3. Robert Govers, Frank Go
      Pages 250-253
    4. Robert Govers, Frank Go
      Pages 254-269
  8. Back Matter
    Pages 270-324

About this book

Introduction

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Keywords

brand branding Image research strategy

Bibliographic information