Advertisement

Customising Stakeholder Management Strategies

Concepts for Long-term Business Success

  • Margit Huber
  • Martina Pallas

Table of contents

About this book

Introduction

Stakeholder Management - From Management Philosophy to a Tool for Everyday Working Life Use of Stakeholder Management Today In times of growing globalisation and increasingly tough c- petition the use of stakeholder management tools is becoming much more widespread. Nowadays, the concept of stakeholder mana- ment is no longer limited to the specific focusing of all corporate activity on interest groups, such as customers, employees, sha- holders or suppliers, but has become an integral part of a company’s daily action. Measuring the quality of relationships between companies/insti- tions and the relevant interest groups, developing actions aimed at improving these relationships (managing) and the continuous mo- toring of the effects in line with the TRI*M approach, is gaining momentum in all areas and at all levels of companies and ins- tutions. Today, human resources departments usually measure the comm- ment of employees in all organisational units on an annual basis, and senior managers develop strategies with their employees to the level of commitment, the success of which will ultimately be reviewed through subsequent measuring. This greater focus on employee commitment has only recently been given priority. For a long time, companies have failed to appreciate that the motivation and engagement of employees is the most important basis for excellent customer experiences and, consequently, profitability. Only engaged and motivated employees will use all their skills and energies for the benefit of the company.

Keywords

Corporate Reputation Customer Retention Customer Satisfaction Employee Commitment Process Management Stakeholder Management business management planning strategy

Editors and affiliations

  • Margit Huber
    • 1
  • Martina Pallas
    • 1
  1. 1.TNS Infratest GmbHMünchenGermany

Bibliographic information

  • DOI https://doi.org/10.1007/3-540-31319-2
  • Copyright Information Springer Berlin · Heidelberg 2006
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-540-31318-2
  • Online ISBN 978-3-540-31319-9
  • Buy this book on publisher's site