Retailing in the 21st Century

Current and Future Trends

  • Manfred Krafft
  • Murali K. Mantrala

Table of contents

  1. Front Matter
    Pages I-XI
  2. Pages 1-10
  3. Introduction

    1. Dhruv Grewal, Ram Krishnan, Michael Levy, Jeanne Munger
      Pages 13-25
    2. Zygmunt Mierdorf, Murali K. Mantrala, Manfred Krafft
      Pages 27-38
  4. Global, Environmental, and Market Trends

    1. John Dawson
      Pages 41-58
    2. Barton A. Weitz, Mary Brett Whitfield
      Pages 59-75
    3. Roy Larke
      Pages 77-93
    4. Kirthi Kalyanam, Rajiv Lal, Gerd Wolfram
      Pages 95-112
    5. Raymond R. Burke
      Pages 113-125
    6. Vadlamani Ravi, Kalyan Raman, Murali K. Mantrala
      Pages 127-141
    7. Thorsten Litfin, Gerd Wolfram
      Pages 143-157
    8. Mark D. Uncles
      Pages 159-173
    9. Peter Sonneck, Cirk Sören Ott
      Pages 175-192
    10. Edward J. Fox, Raj Sethuraman
      Pages 193-208
  5. Trends in Retail Management

    1. Julia Merkel, Paul Jackson, Doreén Pick
      Pages 211-224
    2. Susan M. Broniarczyk, Wayne D. Hoyer
      Pages 225-238
    3. Ruth N. Bolton, Venkatesh Shankar, Detra Y. Montoya
      Pages 255-269
    4. Hermann Simon, Andreas von der Gathen, Philip W. Daus
      Pages 271-288
    5. Dieter Ahlert, Markus Blut, Heiner Evanschitzky
      Pages 289-308
    6. Barton A. Weitz
      Pages 309-323
    7. Arnd Huchzermeier, Ananth V. Iyer
      Pages 325-344
    8. Karen Gedenk, Scott A. Neslin, Kusum L. Ailawadi
      Pages 345-359
    9. Werner J. Reinartz
      Pages 361-379
    10. Kalyan Raman, Prasad A. Naik
      Pages 381-395
  6. Back Matter
    Pages 397-413

About this book


Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of ‘radio frequency identification’ (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers. With crisp and insightful contributions from some of the world’s leading experts in retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.


Future Store Retail Retail Management Retail Marketing Retailing Sales Trade Trends business communication distribution management marketing radio-frequency identification (RFID)

Editors and affiliations

  • Manfred Krafft
    • 1
  • Murali K. Mantrala
    • 2
  1. 1.Institute of MarketingUniversity of MuensterMuensterGermany
  2. 2.College of BusinessUniversity of Missouri — ColumbiaColumbiaUSA

Bibliographic information

  • DOI
  • Copyright Information Springer Berlin · Heidelberg 2006
  • Publisher Name Springer, Berlin, Heidelberg
  • eBook Packages Business and Economics
  • Print ISBN 978-3-540-28399-7
  • Online ISBN 978-3-540-28433-8
  • Buy this book on publisher's site