Designing Personalized User Experiences in eCommerce

  • Editors
  • Clare-Marie Karat
  • Jan O. Blom
  • John Karat

Part of the Human-Computer Interaction Series book series (HCIS, volume 5)

Table of contents

  1. Front Matter
    Pages i-xii
  2. Introduction and Overview

    1. Clare-Marie Karat, Jan Blom, John Karat
      Pages 1-6
  3. Theoretical, Conceptual, and Architectural Frameworks of Personalization

    1. John Karat, Clare-Marie Karat, Carolyn Brodie
      Pages 7-17
    2. Pamela Briggs, Brad Simpson, Antonella De Angeli
      Pages 39-55
    3. Lorrie Faith Cranor
      Pages 57-73
    4. Christoph Hoelscher, Horst Dietrich
      Pages 95-117
  4. Research on The Design and Evaluation of Personalized User Experiences in Different Domains

    1. Mika Hiltunen, Leo Heng, Linda Helgesen
      Pages 119-140
    2. Richard Halstead-Nussloch
      Pages 161-183
    3. Carolyn Brodie, Clare-Marie Karat, John Karat
      Pages 185-206
    4. Gerald Häubl, Benedict G. C. Dellaert, Kyle B. Murray, Valerie Trifts
      Pages 207-229
  5. Approaches To Personalization Through Recommender Systems

    1. Francesco Ricci, Fabio Del Missier
      Pages 231-251
    2. Marco Degemmis, Pasquale Lops, Giovanni Semeraro, Maria Francesca Costabile, Stefano Paolo Guida, Oriana Licchelli
      Pages 253-273
    3. Earl J. Wagner, Henry Lieberman
      Pages 275-292
    4. Markus Stolze, Michael Ströbel
      Pages 293-313
  6. Lessons Learned and Future Research Questions

    1. Maximilian Teltzrow, Alfred Kobsa
      Pages 315-332

About this book


How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI. In this book 35 experts from academia, industry and government focus on issues in the design of personalized web sites. The topics range from the design and evaluation of user interfaces and tools to information architecture and computer programming related to commercial web sites. The book covers four main areas:
-Theoretical, Conceptual, and Architectural Frameworks of Personalization,
-Research on the Design and Evaluation of Personalized User Experiences in Different Domains,
-Approaches to personalization Through Recommender Systems,
-Lessons Learned and Future Research Questions.

This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a 'big picture' view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.


architecture computer eCommerce human-computer interaction (HCI) privacy programming user experience (UX) user interface

Bibliographic information

  • DOI
  • Copyright Information Kluwer Academic Publishers 2004
  • Publisher Name Springer, Dordrecht
  • eBook Packages Springer Book Archive
  • Print ISBN 978-1-4020-2147-3
  • Online ISBN 978-1-4020-2148-0
  • Series Print ISSN 1571-5035
  • Buy this book on publisher's site