Towards Sustainable CSR: Analyzing Macro level HRD Issues
- 57 Downloads
Companies view corporate social responsibility as either compliance to legal obligations or “corporate giving”, in the form of donations for charitable causes. This mode of corporate giving will be unsustainable unless integrating strategic responsibility with social responsibility and ensuring individual “rights” and “responsibilities” is possible. This paper makes an attempt to conceptualize a sustainable framework for CSR, analyzing and discussing some macro level HRD issues. Four kinds of justification for CSR are identified: philanthropic, social responsiveness, pure normative and normative strategic. A stakeholder model that fulfills normative assertions and instrumental claims is offered as an alternative framework for sustainable CSR.
KeywordsCorporate Social Responsibility Social Responsibility Stakeholder Theory Child Labour Corporate Social Performance
Unable to display preview. Download preview PDF.
- 1.Archie B. Carroll “A three-dimensional conceptual model of corporate performance” Academy of Management Review Vol 4, 1979: pp 497–505.Google Scholar
- 2.Howard Rothmann Bowen, Social responsibilities of the businessman, New York, Harper & Row 1953.Google Scholar
- 3.Niamh Garvey and Peter Newell “Corporate accountability to the poor? Assessing the effectiveness of community based strategies”, Development in Practice Vol 15, nr 3 &4, 2005: pp.389-404.Google Scholar
- 4.Milton Friedman “The social responsibility of business is to increase its profit”, New York Times, September 1970 reprinted in Harvard Business School: pp. 1–5.Google Scholar
- 5.R Edward Freeman, Strategic management: A stakeholder approach, Boston, Pitman 1984.Google Scholar
- 6.S Prakash Sethi “Dimensions of corporate social performance: An analytical framework”, California Management Review, Vol 17, nr3, 1975: pp. 58–64.Google Scholar
- 7.Keith Davis & William C Fredrick, Business and Society, New York, McGraw-Hill 1984.Google Scholar
- 8.H Gordon Fitch “Achieving corporate social responsibility”, Academy of Management Review, Vol 1, January 1976: pp. 38–46.Google Scholar
- 9.Thomas J Zenisek “Corporate social responsibility: A conceptualization based on organizational literature”, Academy of Management Review, Vol 4, nr 3, 1979: pp. 359–368.Google Scholar
- 10.Frank G.A. De Bakker, Peter Groenewegen, & Frank Den Hond “A bibliometric analysis of 30 years of research and theory on corporate social responsibility and corporate social performance”, Business & Society, Vol 44, nr 3, September 2005: pp. 283–317.Google Scholar
- 11.William C. Fredrick “From CSR1 to CSR2” Business & Society, Vol 33, 1994: pp. 150–164.Google Scholar
- 12.Thomas W. Donaldson & Lee E. Preston “The stakeholder theory of the corporation: concepts, evidence, and implications”, Academy of Management Review, Vol. 20, nr 1, 1995: pp. 65–91.Google Scholar
- 13.Michel E. Porter & Mark R. Kramer “The link between competitive advantage and corporate social responsibility” Harvard Business Review, 2006: pp. 78–92.Google Scholar
- 14.Jonathan Ledwidge “Corporate social responsibility: The risks and opportunity for HR: Integrating human and social values into the strategic and operational fabric”, Human Resource Management International Digest, Vol. 15, nr 6, 2007: pp. 27–30.Google Scholar
- 15.Marylyn Collins “Global corporate philanthropy-marketing beyond the call of duty?” European Journal of Marketing, Vol 27, nr 2, 1993: pp. 46–58.Google Scholar
- 16.Joe M. Ricks (Jr.) “An assessment of strategic corporate philanthropy on perception of brand equity variables” Journal of Consumer Marketing, Vol. 22, nr 3, 2005: pp. 121–134.Google Scholar
- 17.Archie B. Carroll &Frank Hoy “Integrating corporate social policy into strategic management”, Journal of Business Strategy, Vol. 4, nr 3, 1984: pp. 48–57.Google Scholar
- 18.Sarah D. Stanwick & Peter A. Stanwick “Corporate social responsiveness: An empirical examination using the environmental disclosure index”, International Journal of Commerce and Management, Vol.8, nr 3/4, 1998: pp. 26–40.Google Scholar
- 19.Katherine Trebeck “Exploring the responsiveness of companies: Corporate social responsibility to stakeholders” Social Responsibility Journal, Vol. 4, nr 3, 2008: pp. 349–365.Google Scholar
- 20.Thomas W. Donaldson & Lee E. Preston “The stakeholder theory of the corporation: concepts, evidence, and implications”, Academy of Management Review, Vol. 20, nr 1, 1995: pp. 65–91.Google Scholar
- 21.Peter F. Ducker “The new meaning of corporate social responsibility” California Management Review, Vol. 26, nr 2, 1984: pp. 53–63.Google Scholar
- 22.R.K. Mittal, Neena Sinha and Archana Singh “An analysis of linkage between economic value added and corporate social responsibility” Management Decision, Vol. 46, nr 9, 2008: pp. 1437–1443.Google Scholar
- 23.Takis Katsoulakos and Yannis Katsoulacos “Strategic management, corporate responsibility and stakeholder management integrating corporate responsibility principles and stakeholder approaches into mainstream strategy: A stakeholder-oriented and integrative strategic management framework”, Corporate Governance,Vol. 7, nr 4, 2007: pp. 355–369.Google Scholar
- 24.Ralph Hamann and Nicola Acutt “How should civil society (and the Government) respond to ‘corporate social responsibility’? A critique of business motivations and the potential for partnerships” Development Southern Africa, Vol. 20, nr 2, June 2003: pp. 255–271.Google Scholar
- 25.IKEA Group “Preventing child labor” Retieved1/27/2009 from http://www.ikea-group.com (n.d).
- 26.Amartya K. Sen, Development as freedom, Oxford, Oxford University Press 1999.Google Scholar
- 27.Coimbatore Krishnarao Prahalad, Fortune at the bottom of the pyramid: Eradicating poverty through profits, New Delhi, Pearson Education/Wharton School Publishing 2005.Google Scholar
- 28.ITC Limited “E-choupal” Retrieved1/27/2009 from http://www.itcportal.com (n.d).
- 29.P. Sharma, “Delhi Varsity ties up with ICICI Bank” available at http://www.hindu.com/2007/09/14/stories/2007091457790400.htm 2007, (accessed 27 January 2007).