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Monetary significance of the affiliative smile: A case for reciprocal altruism
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  • Published: 14 November 2013

Monetary significance of the affiliative smile: A case for reciprocal altruism

  • Kathi L. Tidd1 &
  • Joan S. Lockard1 

Bulletin of the Psychonomic Society volume 11, pages 344–346 (1978)Cite this article

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Abstract

Whether smiling could accrue monetary returns was tested. Two degrees of smiling to single men and women (N = 96) by a waitress in a cocktail lounge was evaluated in terms of number of drinks ordered, size of tip, and whether the customers smiled upon departure. A broad smile reaped more money than a minimal smile and more from men than from women patrons. The results are discussed in terms of reciprocal altruism.

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Author information

Authors and Affiliations

  1. University of Washington, Seattle, Washington, 98195

    Kathi L. Tidd & Joan S. Lockard

Authors
  1. Kathi L. Tidd
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  2. Joan S. Lockard
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Cite this article

Tidd, K.L., Lockard, J.S. Monetary significance of the affiliative smile: A case for reciprocal altruism. Bull. Psychon. Soc. 11, 344–346 (1978). https://doi.org/10.3758/BF03336849

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  • Received: 28 January 1978

  • Published: 14 November 2013

  • Issue Date: June 1978

  • DOI: https://doi.org/10.3758/BF03336849

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Keywords

  • Personal Space
  • Monetary Benefit
  • Monetary Return
  • Reciprocal Altruism
  • Mouth Corner
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