Abstract
Six instances of each of six taxonomic categories were presented, using photos and words, to 48 college students under incidental learning set. The Ss were unexpectedly asked to free recall the items either 3 min or 1 week after seeing them. The results showed that items in recall were grouped by taxonomic category. Picture or word presentation was used, at best, only for forming subgroups. However, items presented as photos were recalled better than those presented as words, at least after a 1-week retention interval.
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This research was supported by a National Science Foundation Institutional Grant to Eastern Michigan University. We thank J. Hudson and C. Wood for their help in executing the study.
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Westman, A.S., Delprato, D.J. Effect of presentation mode on organization and recall. Bull. Psychon. Soc. 4, 415–416 (1974). https://doi.org/10.3758/BF03336738
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DOI: https://doi.org/10.3758/BF03336738