Abstract
The relation between internal arousal and information processing was used to test Schroder et al’s theory of conceptual complexity. Twenty complex and 20 simple Ss viewed stimuli varying in complexity while GSR was monitored. Main effects for both stimulus complexity and conceptual complexity were significant, supporting the theory. A differential habituation hypothesis was rejected. Implications for the theory were discussed.
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Bryson, J.B., Driver, M.J. Conceptual complexity and internal arousal. Psychon Sci 17, 71–72 (1969). https://doi.org/10.3758/BF03336449
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DOI: https://doi.org/10.3758/BF03336449