Abstract
The experiment was designed to compare two within-Ss designs with the between-groups design generally used in Byrne’s interpersonal attraction research. Ss received three agreeing strangers (having 4, 8, or 16 similar attitudes to the Ss) consecutively and evaluated each stranger after reading his attitudes. Other Ss received all three strangers simultaneously and then evaluated each stranger. Whereas Ss in the successive-stranger design did not give significantly different attraction scores to the three strangers, for the Ss in the simultaneous-stranger design there was a significant effect attributable to the number of similar attitudes (p <.05).
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References
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Gouaux, C., Lamberto, J. The effect on interpersonal attraction of successive and simultaneous presentation of strangers. Psychon Sci 21, 337–338 (1970). https://doi.org/10.3758/BF03335812
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DOI: https://doi.org/10.3758/BF03335812