Abstract
An attitude is the evaluation or affect associated with a social object. A theory of attitudes should specify (1) how attitude objects are represented, and (2) what kind of representation constitutes an attitude. To the first question, social psychologists long ago anticipated answers that are now attractive to cognitive psychologists. On the second, social psychologists are in need of help that can come from recent cognitive psychological work on unconscious processes.
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Preparation of this report was assisted substantially by Grant MH-41328 from the National Institute of Mental Health. The author is especially grateful to Mahzarin R. Banaji and Mitzi M. S. Johnson for use of previously unpublished data.
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Greenwald, A.G. What cognitive representations underlie social attitudes?. Bull. Psychon. Soc. 28, 254–260 (1990). https://doi.org/10.3758/BF03334018
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DOI: https://doi.org/10.3758/BF03334018