Abstract
Classically conditioned attitude strength was greater for Ss who were conditioned and tested in the presence of an evaluative audience than for Ss who were conditioned and tested in privacy (N = 192, p <.05). Results were interpreted in terms of neo-Hullian theories of audience-induced drive and persuasive communication.
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Research supported by NIMH Grant MH-12402. We thank Dr. Nickolas B. Cottrell for valuable expert advice on the methodology of social facilitation research.
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Weiss, R.F., Miller, F.G., Langan, C.J. et al. Social facilitation of attitude change. Psychon Sci 22, 113–114 (1971). https://doi.org/10.3758/BF03332521
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DOI: https://doi.org/10.3758/BF03332521