Abstract
Conrad & Hull’s (1968) comparison of serial recall for the visual and auditory modalities was shown to involve a confounding of opportunities for strategic rehearsal. The present results, in which written monitoring was used to control rehearsal, were interpreted within the framework of pluralistic coding and storage models advanced by Crowder & Morton Some evidence was obtained to suggest that the act of vocalizing during a visual presentation preempts strategic rehearsal. An adequate modality comparison was defined for further investigation.
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I am grateful to many people who kindly commented on an earlier report of this experiment circulated in Autumn 1968. Special thanks are due to Professor John Brown, Dr. John Morton, and Dr. Robert G. Crowder for their encouragement
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Routh, D.A. ‘Trace strength’ modality, and the serial position curve in immediate memory. Psychon Sci 18, 355–357 (1970). https://doi.org/10.3758/BF03332397
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DOI: https://doi.org/10.3758/BF03332397