Abstract
The experiment was designed to examine the effects of reinforcement directly attributable to a stranger and reinforcement associated in time with a stranger on the determination of attraction toward the individual. It was found that attraction varies positively (p <.001) with the proportion of similar attitudes expressed by the stranger (direct reinforcement) and positively with the amount of reinforcement associated in time with the stranger (p <.001). Attraction was found to be a linear function of weighted positive reinforcements.
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1. This research was supported in part by a grant from the University Research Council of the University of Hawaii.
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Griffitt, W.B. Attraction toward a stranger as a function of direct and associated reinforcement. Psychon Sci 11, 147–148 (1968). https://doi.org/10.3758/BF03331017
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DOI: https://doi.org/10.3758/BF03331017