Abstract
Perceived similarity and liking were measured as functions of manipulated similarity of attributes with high or neutral (subjectively perceived) social appropriateness. Similarity was strongly affected by the manipulation under both levels of social appropriateness, but individuals manipulated as highly similar on “desirable” attributes were perceived as more similar than those on “neutral” attributes, while “dissimilar” others on “desirable” attributes were perceived as more dissimilar than those described as dissimilar on “neutral” attributes. Liking for similar other was greater than that for dissimilar other, but no main or interaction effects due to social appropriateness occurred.
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1. The present study was conducted with the assistance of Ontario Mental Health Foundation Grant No. 93.
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Kaufmann, H., Zener, L. Perceived similarity and liking as functions of manipulated similarity and subjective social favorability. Psychon Sci 9, 75–76 (1967). https://doi.org/10.3758/BF03330766
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DOI: https://doi.org/10.3758/BF03330766