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Associative effects of information framing


Previous research has demonstrated that the way in which information is presented or framed affects the evaluation and choice of objects such as consumer purchases. In the present study, more favorable associations to a purchase of ground beef were produced when the beef was described in terms of “percent lean” rather than “percent fat.” It is suggested that such associations to stimulus labels serve as mediators of the effects of information frame on judgment and decision making.


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Levin, I.P. Associative effects of information framing. Bull. Psychon. Soc. 25, 85–86 (1987).

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  • Prospect Theory
  • Negative Term
  • Framing Effect
  • Framing Condition
  • Stimulus Object