Abstract
Instrumentally conditioned attitude strength was a monotonically increasing function of drive. A speed (100/latency) measure of conditioned attitude strength was employed. Speeds of the three drive groups were significantly different in the predicted rank order: low, medium, and high (p <.001). Results were predicted from a theory of persuasive communication that is based on systematic analogies with conditioning and selective learning.
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Weiss, R.F., Wenninger, V.L., Balling, S.S. et al. Monotonicity of drive effects in the instrumental conditioning of attitudes. Bull. Psychon. Soc. 16, 381–382 (1980). https://doi.org/10.3758/BF03329572
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DOI: https://doi.org/10.3758/BF03329572