Behavior Research Methods, Instruments, & Computers

, Volume 31, Issue 4, pp 565–571

Research on the Internet: Validation of a World-Wide Web mediated personality scale


DOI: 10.3758/BF03200736

Cite this article as:
Buchanan, T. & Smith, J.L. Behavior Research Methods, Instruments, & Computers (1999) 31: 565. doi:10.3758/BF03200736


Two studies were performed to assess the validity of a World-Wide Web (WWW) measure of self-monitoring. In Study 1, Usenet Newsgroups likely to be read by high and low self-monitors were identified and a comparison was made of the extent to which contributors engaged in a form of self-presentation (use ofhandles orscreen names) likely to be influenced by self-monitoring tendencies. Handles were used significantly more frequently in thehigh self-monitoring Newsgroups, supporting the distinction made. In Study 2, participants recruited through these sets of Newsgroups completed the WWW-mediated test. Those from the high self-monitoring groups scored significantly higher. Self-reports of self-monitoring behavior also reflected scores on the scale. The results are interpreted as demonstrating the construct validity of the instrument used and the viability of criterion-group-oriented methods in Internet-mediated research.

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Copyright information

© Psychonomic Society, Inc. 1999

Authors and Affiliations

  1. 1.Department of Psychology, School of Social and Behavioral SciencesUniversity of WestminsterLondonEngland

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