Psychonomic Science

, Volume 23, Issue 4, pp 303–304 | Cite as

Paragraph complexity, arousal, and subjective evaluations of attractiveness

  • David R. Evans
Perception & Performance Verbal Processe


The purpose of this study was to test various postulates concerning the interrelationships between the arousal potential, the arousal level, and the attractiveness of a set of paragraphs differing in complexity. The effect of paragraph complexity on arousal level arid ratings of attractiveness was significant. A significant U-shaped relationship between paragraph complexity and arousal level was observed. A significant negative linear relationship between paragraph arousal level and ratings of attractiveness was found. There was a significant inverted U-shaped relationship between paragraph complexity and ratings of attractiveness.


Trend Analysis Face Sheet Arousal Level Linear Quadratic Negative Linear Relationship 
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Copyright information

© Psychonomic Journals, Inc. 1971

Authors and Affiliations

  • David R. Evans
    • 1
  1. 1.Department of Educational PsychologyUniversity of CalgaryCalgary 44Canada

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