Bulletin of the Psychonomic Society

, Volume 22, Issue 3, pp 171–173

Female clothes preference related to male sexual interest

  • Ed M. Edmonds
  • Delwin D. Cahoon

DOI: 10.3758/BF03333795

Cite this article as:
Edmonds, E.M. & Cahoon, D.D. Bull. Psychon. Soc. (1984) 22: 171. doi:10.3758/BF03333795


Male and female college students rated 40 pictures of women’s apparel in terms of the extent to which men would be sexually aroused by women wearing the various styles of clothes. These ratings correlated.85, indicating that females are very knowledgeable concerning the sexual impact of clothing styles upon men. A second phase of the study demonstrated that women who perceive themselves as being sexually attractive have a marked preference for those clothes judged to be most sexually exciting for men. The results are discussed with respect to possible social implications and the degree of female awareness concerning sexual cue control.

Copyright information

© The psychonomic Society, Inc. 1984

Authors and Affiliations

  • Ed M. Edmonds
    • 1
  • Delwin D. Cahoon
    • 1
  1. 1.Department of PsychologyAugusta CollegeAugusta

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