Psychonomic Science

, Volume 11, Issue 4, pp 137–138 | Cite as

Why are pictures easier to recall than words?

  • Allan Paivio
  • T. B. Rogers
  • Padric C. Smythe
Human Learning and Thinking Memory


Pictures of objects were recalled significantly better than their names on the first two of four free recall trials. Recall for the two modes did not differ in intertriai organization but striking differences occurred as a function of input serial order. Picture superiority occurred for terminal input items on Trial 1, and both terminal and early items on Trial 2. The findings are discussed in terms of verbal and nonverbal (concrete) memory codes.


Free Recall Serial Position Imagery Ability Memory Image Input Serial 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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Copyright information

© Psychonomic Journals 1968

Authors and Affiliations

  • Allan Paivio
    • 1
  • T. B. Rogers
    • 1
  • Padric C. Smythe
    • 1
  1. 1.Department of PsychologyUniversity of Western OntarioLondonCanada

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