Technical marketing of consumer orders of electric equipment
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The paper gives recommendations for the adequate replacement of morally obsolete, phased-out, and uncompetitive electrical equipment with modern and progressive analogs with enriched functionality, higher reliability and improved parameters, which will permit new scientific technical and practical relations between consumers and producers of electrotechnical equipment to be arranged.
Key wordselectrical equipment technical marketing
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- 1.Zektser, D.M., Osobennosti marketinga nizkovol’tnykh elektricheskikh apparatov (Marketing Features of Low-Voltage Electric Apparatus), Kharkov: RTsNIT, 2006.Google Scholar
- 2.Zektser, D.M., Osobennosti marketinga nizkovol’tnykh apparatov (Marketing Features of Low-Voltage Apparatuses), Kharkov: RTsNIT, 2008.Google Scholar