The use of a website in the implementation of a communication policy in an enterprise

  • Yu. V. Babushkina
Article
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Abstract

The possibility of using an enterprise’s website to implement its communication policy is considered. The classification of websites is presented and the interconnection of objectives for constructing an electronic representation and its information content is described. The role of an enterprise’s information service employees in the construction, support, and promotion of the enterprise’s website is defined.

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References

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    Minkina, V.A., Goals of Making the Information Policy of an Enterprise, Spravochnik informatsionnogo rabotnika (Handbook of an Information Worker), Gilyarevskii, R.S. and Minkina, V.A., Eds., St. Petersburg: Professiya, 2005, pp. 371–372.Google Scholar
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    Babushkina, Yu.V., Making the Web Site of an Enterprise, Spravochnik informatsionnogo rabotnika (Handbook of an Information Worker), Gilyarevskii, R.S. and Minkina, V.A., Eds., St. Petersburg: Professiya, 2005, pp. 442–490.Google Scholar

Copyright information

© Allerton Press, Inc. 2007

Authors and Affiliations

  • Yu. V. Babushkina

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