Beauty and the Banana: it is a commercial promotion, not a public health campaign

Commentary
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Abstract

This commentary examines the recent Disney-Dole “There’s Beauty in Healthy Living” initiative and the implications of using character licensing to market produce to children. While the idea of promoting healthy foods to children is appealing, it is critical to consider the ethics of marketing to children—and whether, in fact, these commercial promotions deliver when it comes to improving public health.

Keywords

Child Marketing Food Advertising as topic Public health Commodification 

Résumé

Notre commentaire porte sur une initiative conjointe récente de Disney et de Dole, « There’s Beauty in Healthy Living », et sur les conséquences de l’utilisation de licences de personnages pour encourager les enfants à manger des fruits et légumes. L’idée de promouvoir les aliments sains auprès des enfants est attrayante, mais il est essentiel de songer à l’éthique de l’offre commerciale destinée aux enfants—et de vérifier si de telles publicités ont vraiment des résultats sur la santé publique.

Mots-clés

Enfant Marketing Aliments Publicité comme sujet Santé publique Marchandisation 

Notes

Acknowledgements

The author would like to acknowledge the Canada Research Chairs Program, as well as Josh Golin, Executive Director, and David Monahan, Campaign Manager of Campaign for a Commercial-Free Childhood, for feedback on earlier versions of this commentary.

Compliance with ethical standards

Conflict of interest

The author declares that there is no conflict of interest.

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Copyright information

© The Canadian Public Health Association 2018

Authors and Affiliations

  1. 1.Canada Research Chair, Food Marketing, Policy and Children’s Health and Professor of CommunicationUniversity of CalgaryCalgaryCanada

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