Canadian Journal of Public Health

, Volume 109, Issue 5–6, pp 900–901 | Cite as

The tobacco endgame: the importance of targets and geography

  • Frank Houghton
  • Sharon Houghton
  • Diane O’DohertyEmail author
  • Derek Mc Inerney
  • Bruce Duncan
Letter to the Editor

‘Smoking is one of the leading causes of all statistics’

Liza Minnelli

The World Health Organization (World Health Organization, 2015) report ‘Roadmap of actions to strengthen implementation of the WHO Framework Convention on Tobacco Control in the European Region 2015–2025: making tobacco a thing of the past’ (2015) sets a target of a minimum 30% relative reduction in the prevalence of current tobacco use in persons aged 15 years or over by 2025. This target is based on a baseline of smoking prevalence in 2010.

However, many countries have set much more ambitious targets, with a number having taken the denormalization of smoking philosophy so far that they have set national targets by which they aim to be smoke free. The apparent simplicity of this goal however is deceptive. Geography plays an important role in determining what exactly is meant by ‘smoke free’. This term has very different meanings in different countries. For the sake of clarity, it is important to acknowledge first...


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Copyright information

© The Canadian Public Health Association 2018

Authors and Affiliations

  • Frank Houghton
    • 1
  • Sharon Houghton
    • 2
  • Diane O’Doherty
    • 3
    Email author
  • Derek Mc Inerney
    • 1
  • Bruce Duncan
    • 4
  1. 1.Limerick Institute of TechnologyLimerickIreland
  2. 2.University of LimerickLimerickIreland
  3. 3.Department of Applied Social SciencesLimerick Institute of TechnologyLimerickIreland
  4. 4.GisborneNew Zealand

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