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Social Media Monitoring: Chancen und Risiken

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Controlling & Management Review Aims and scope

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Literatur

  • Burbary, K./Cohen, A.: A Wiki of Social Media Monitoring Solutions. http://wiki.kenburbary.com/home (Zugriff 2012–12-02).

  • Elgün, L./Karla, J.: Ausgestaltung eines Social Media Monitorings. In: Köhler, T.; Kahnwald, N. (Hrsg.): Communities in New Media: Virtual Enterprises, Research Communities & Social Media Networks, Dresden 2012, 91–102.

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  • Michelis, D./Schildhauer, T.: Social Media Handbuch: Theorien, Methoden, Modelle, Baden-Baden 2010.

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  • Steimel, B./Halemba, C./Dimitrova, T.: Praxisleitfaden Social ­Media Monitoring, Meerbusch 2010.

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  • Twingly: Medien bewachen. http://medienbewachen.de/­index.php/Hauptseite (Zugriff 2012–01-06).

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Authors and Affiliations

  1. Pirelli Deutschland GmbH, Deutschland

    Levent Elgün

  2. Wiesbaden, Deutschland

    Jürgen Karla

Authors
  1. Levent Elgün
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  2. Jürgen Karla
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Elgün, L., Karla, J. Social Media Monitoring: Chancen und Risiken. Control Manag Rev 57, 50–57 (2013). https://doi.org/10.1365/s12176-013-0680-y

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  • DOI: https://doi.org/10.1365/s12176-013-0680-y

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