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Social Media ROI: Erfolge messen in sozialen Netzwerken

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  1. McKinsey & Company, Magnusstraße 11, 50672, Köln, Germany

    Dennis Spillecke

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  1. Dennis Spillecke
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Correspondence to Dennis Spillecke.

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Spillecke, D. Social Media ROI: Erfolge messen in sozialen Netzwerken. Control Manag Rev 57, 26–35 (2013). https://doi.org/10.1365/s12176-013-0678-5

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