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Strategisches Controlling: Eingrenzung, Nutzung und Bezug zur Marketingfunktion

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Authors
  1. Anna Kaland
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  2. Andreas Wömpener
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Kaland, A., Wömpener, A. Strategisches Controlling: Eingrenzung, Nutzung und Bezug zur Marketingfunktion. Z Control Manag 51 (Suppl 2), 30–37 (2007). https://doi.org/10.1365/s12176-012-0162-7

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  • DOI: https://doi.org/10.1365/s12176-012-0162-7

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