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Marketing-Controlling von Abonnements im Verlagsgeschäft

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Authors and Affiliations

  1. Gruner+Jahr AG & Co KG, Am Baumwall 11, 20444, Hamburg, Deutschland

    Uwe Henning (Leiter Direktkundenmarketing im Fachbereich Vertrieb) & Meinhard Weizmann (Director Business & Strategy, G+J International Magazines)

  2. Institut für Innovationsforschung, Christian-Albrechts-Universität zu Kiel, Westring 425, 24098, Kiel, Deutschland

    Michel Clement (Lehrstuhl für Innovation, Neue Medien und Marketing)

  3. Arbeitsgebiet Medienökonomie, Hamburg Media School, Finkenau 35, 22081, Hamburg, Deutschland

    Ute Schaedel

Authors
  1. Uwe Henning
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  2. Meinhard Weizmann
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  3. Michel Clement
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  4. Ute Schaedel
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Correspondence to Uwe Henning.

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Henning, U., Weizmann, M., Clement, M. et al. Marketing-Controlling von Abonnements im Verlagsgeschäft. Z Control Manag 49 (Suppl 8), 70–77 (2005). https://doi.org/10.1365/s12176-005-0476-9

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