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Der Portfolio-Ansatz in den Medienindustrien – Ein strategisches Werkzeug mit unterschätztem Wert?

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Authors and Affiliations

  1. Media Management and Transformation Centre, Jönköping International Business School, PO Box 1026, 55111, Jönköping, Schweden

    Leona Achtenhagen & Robert G. Picard PhD

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  1. Leona Achtenhagen
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  2. Robert G. Picard PhD
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Achtenhagen, L., Picard, R.G. Der Portfolio-Ansatz in den Medienindustrien – Ein strategisches Werkzeug mit unterschätztem Wert?. Z Control Manag 49 (Suppl 8), 42–48 (2005). https://doi.org/10.1365/s12176-005-0472-0

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  • DOI: https://doi.org/10.1365/s12176-005-0472-0

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