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Apps as Crucial Value Components and their Impact on the Customer Experience

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Marketing Review St. Gallen

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Authors and Affiliations

  1. Freie Universität Berlin, Berlin, Germany

    Moritz Asche (Research Associate, Marketing Department) &  Henning Kreis (Assistant Professor, Market Communications, Marketing Department)

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  1. Moritz Asche
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  2. Henning Kreis
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Asche, M., Kreis, H. Apps as Crucial Value Components and their Impact on the Customer Experience. Mark Rev St. Gallen 31, 42–51 (2014). https://doi.org/10.1365/s11621-014-0402-7

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