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Mobile Revolution der Konsum- und Werbewelt

  • Schwerpunkt
  • Mobile first?
  • Published:
Marketing Review St. Gallen

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Literatur

  • Business Insider (2013): eMarketer, August 2013, http://bit.ly/1kh02Rj, Abruf 22.11.2013.

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  • Court, D, et al. (2009): The Consumer Decision Journey, in: McKinsey Quarterly.

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  • Omnicom Media Group (2013): The Swiss Mobile Love Affair, Zürich.

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  • Shopkick (2013): what is ShopBeacon?, http://www.shopkick.com/shopbeacon, Abruf 28.02.14.

  • Young & Rubicam (2013): Media Use Index, http://bit.ly/1kh05wn, Abruf 21.10.13.

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Author information

Authors and Affiliations

  1. Omnicom Media Group, Zürich, Schweiz

    Manfred Strobl (CEO) & Alexandre Merk (Mobile Director)

  2. Goldbach Group, Zürich, Schweiz

    Annette Dielmann (Chief Product Officer)

Authors
  1. Manfred Strobl
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  2. Alexandre Merk
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  3. Annette Dielmann
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Corresponding author

Correspondence to Manfred Strobl.

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Strobl, M., Merk, A. & Dielmann, A. Mobile Revolution der Konsum- und Werbewelt. Mark Rev St. Gallen 31, 22–31 (2014). https://doi.org/10.1365/s11621-014-0400-9

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  • DOI: https://doi.org/10.1365/s11621-014-0400-9

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