Skip to main content
SpringerLink
Log in

„Das Nutzer- und Konsumentenverhalten treibt die technologische Entwicklung“

  • Schwerpunkt
  • Interview
  • Published:
Marketing Review St. Gallen

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Author information

Authors and Affiliations

  1. Universität St. Gallen, St. Gallen, Schweiz

    Carla Thaper

Authors
  1. Carla Thaper
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Carla Thaper.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Thaper, C. „Das Nutzer- und Konsumentenverhalten treibt die technologische Entwicklung“. Mark Rev St. Gallen 31, 7–13 (2014). https://doi.org/10.1365/s11621-014-0398-z

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1365/s11621-014-0398-z

Search

Navigation