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Kundenorientierung durch Mitarbeiter-trainings stärken

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Marketing Review St. Gallen

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Author information

Authors and Affiliations

  1. Instituts für Marketing, Universität St. Gallen (HSG), St. Gallen, Deutschland

    Marcus Schögel (Direktor des Instituts für Marketing) &  Cansu Oral (wissenschaftliche Mitarbeiterin am Institut für Marketing)

  2. Customer Interaction Management, Bayer CropScience, St. Gallen, Deutschland

    Arnd Nenstiel (Head of Customer Interaction Management)

Authors
  1. Marcus Schögel
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  2. Cansu Oral
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  3. Arnd Nenstiel
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Correspondence to Marcus Schögel.

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Schögel, M., Oral, C. & Nenstiel, A. Kundenorientierung durch Mitarbeiter-trainings stärken. Mark Rev St. Gallen 31, 71–79 (2014). https://doi.org/10.1365/s11621-014-0383-6

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  • DOI: https://doi.org/10.1365/s11621-014-0383-6

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