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Akzeptanz des Online-Neuwagenvertriebs

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Marketing Review St. Gallen

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Author information

Authors and Affiliations

  1. NTT DATA Deutschland, München, Deutschland

    Sandra Braun (Consultant im Customer Management Consulting)

  2. Institut für Marketing, Ludwig-Maximilians-Universität, München, Deutschland

    Marcus F. Demmelmair (wissenschaftlicher Mitarbeiter und Doktorand) &  Silke Bartsch (Post-Doc Researcher)

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  1. Sandra Braun
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  2. Marcus F. Demmelmair
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  3. Silke Bartsch
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Correspondence to Sandra Braun.

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Braun, S., Demmelmair, M.F. & Bartsch, S. Akzeptanz des Online-Neuwagenvertriebs. Mark Rev St. Gallen 31, 60–70 (2014). https://doi.org/10.1365/s11621-014-0382-7

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