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Data-driven Intelligence for SME E-Business: A Marketing and Sales Perspective

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Marketing Review St. Gallen

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Acknowledgement

The authors thank the Swiss Commission for Technology and Innovation (CTI) for its grant.

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Authors and Affiliations

  1. Institute for Marketing (IfM-HSG), University of St. Gallen, St. Gallen, Switzerland

    Michael Reinhold (Manager at the Institute for Marketing (IfM-HSG)

  2. Institute for Systemic Management and Public Governance (IMP-HSG), University of St. Gallen, St. Gallen, Switzerland

    Stephan Reinhold (project manager at the Institute for Systemic Management and Public Governance (IMP-HSG)

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  1. Michael Reinhold
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  2. Stephan Reinhold
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Correspondence to Michael Reinhold.

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Reinhold, M., Reinhold, S. Data-driven Intelligence for SME E-Business: A Marketing and Sales Perspective. Mark Rev St. Gallen 31, 52–59 (2014). https://doi.org/10.1365/s11621-014-0381-8

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  • DOI: https://doi.org/10.1365/s11621-014-0381-8

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