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Innovationsmanagement in Emerging Markets — Erkenntnisse und Empfehlungen einer explorativen Studie

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  • Marketingmangement
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Marketing Review St. Gallen

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Authors and Affiliations

  1. Technischen Universität Dresden, Dresden, Deutschland

    Stefan Hoetzl &  Armin Töpfer

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  1. Stefan Hoetzl
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  2. Armin Töpfer
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Hoetzl, S., Töpfer, A. Innovationsmanagement in Emerging Markets — Erkenntnisse und Empfehlungen einer explorativen Studie. Mark Rev St. Gallen 30, 84–97 (2013). https://doi.org/10.1365/s11621-013-0280-4

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