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Managing change to avoid unwanted outcomes

  • Schwerpunkt
  • Gestaltung von Veränderungsprozessen
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Marketing Review St. Gallen

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Authors and Affiliations

  1. SRH Hochschule Berlin, Berlin, Germany

    Ian Towers &  Anabel Ternès

Authors
  1. Ian Towers
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  2. Anabel Ternès
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Correspondence to Ian Towers.

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Towers, I., Ternès, A. Managing change to avoid unwanted outcomes. Mark Rev St. Gallen 30, 72–82 (2013). https://doi.org/10.1365/s11621-013-0279-x

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  • DOI: https://doi.org/10.1365/s11621-013-0279-x

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