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Tannert, W., Schimmelpfennig, C. & Jenewein, W. Interkulturelle Projektarbeit — Leadership Challenge vor der Marketing Challenge. Mark Rev St. Gallen 30, 60–71 (2013). https://doi.org/10.1365/s11621-013-0278-y
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DOI: https://doi.org/10.1365/s11621-013-0278-y