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Solution Readiness — A Guiding Framework for Supplier Firms

Marketing Review St. Gallen volume 30, pages 52–63 (2013)Cite this article

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Authors and Affiliations

  1. Lucerne University of Applied Sciences and Arts, Lucerne, Switzerland

    Uta Jüttner & Katharina Windler

  2. Demand Chain Management Group, Cranfield School of Management, Cranfield, UK

    Uta Jüttner

  3. Centre for Strategic Marketing and Sales, Cranfield School of Management, Cranfield, UK

    Katharina Windler

  4. IMD Business School, Lausanne, Switzerland

    Stefan Michel

  5. SICK AG, Waldkirch, Switzerland

    Christian Thol

Authors
  1. Uta Jüttner
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  2. Katharina Windler
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  3. Stefan Michel
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  4. Christian Thol
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Correspondence to Uta Jüttner.

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Jüttner, U., Windler, K., Michel, S. et al. Solution Readiness — A Guiding Framework for Supplier Firms. Mark Rev St. Gallen 30, 52–63 (2013). https://doi.org/10.1365/s11621-013-0256-4

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  • DOI: https://doi.org/10.1365/s11621-013-0256-4

Keywords

  • Solution Readiness
  • Enterprise Resource Planning System
  • Original Equipment Manufacturer
  • Solution Supplier
  • Solution Business