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Trends im Industriegütermarketing — Fortschritte, Entwicklungen und zukünftiger Forschungsbedarf

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Marketing Review St. Gallen

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Authors and Affiliations

  1. Universität St. Gallen, St. Gallen, Schweiz

    Christian Belz

  2. Westfälischen Wilhelms-Universität Münster, Münster, Deutschland

    Klaus Backhaus

  3. Pennsylvania State University, Pennsylvania, USA

    Gary Lilien PhD

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  1. Christian Belz
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  2. Klaus Backhaus
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  3. Gary Lilien PhD
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Correspondence to Christian Belz.

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Belz, C., Backhaus, K. & Lilien, G. Trends im Industriegütermarketing — Fortschritte, Entwicklungen und zukünftiger Forschungsbedarf. Mark Rev St. Gallen 30, 10–25 (2013). https://doi.org/10.1365/s11621-013-0253-7

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