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Customer-Care-Center-Qualität: Messung und Nutzung

Marketing Review St. Gallen volume 30, pages 16–24 (2013)Cite this article

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Authors and Affiliations

  1. OHRA, Arnheim, Niederlande

    Zanna van der Aa

  2. Institut für Management Research, Radboud Universität Nimwegen, Nimwegen, Niederlande

    José Bloemer &  Jörg Henseler

  3. Marktforschung und Internationales Marketing, Wirtschaftsinstitut der Hochschule Ruhr West, Ruhr West, Niederlande

    Ellen Roemer

Authors
  1. Zanna van der Aa
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  2. José Bloemer
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  3. Jörg Henseler
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  4. Ellen Roemer
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Correspondence to Zanna van der Aa.

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van der Aa, Z., Bloemer, J., Henseler, J. et al. Customer-Care-Center-Qualität: Messung und Nutzung. Mark Rev St. Gallen 30, 16–24 (2013). https://doi.org/10.1365/s11621-013-0231-0

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