Skip to main content
SpringerLink
Log in

Umsatzwachstum mit sparenden Konsumenten

  • Schwerpunkt
  • Sparende Kunden
  • Published:
Marketing Review St. Gallen

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Literatur

  • Andreasen, A. R. (1993): Revisiting the Disadvantaged. Old Lessons and New Problems, in: Journal of Public Policy and Marketing, 12, pp. 270–275.

    Google Scholar 

  • Balderjahn, I./Hederhott, D./Peyer, M. (2009): Choice-Based Conjointanalyse, in: Baier, D./Brusch, M. (Hrsg.): Conjointanalyse. Methoden, Anwendungen, Praxisbeispiele, Berlin, S. 129–146.

    Google Scholar 

  • Bauer, H. H./Reichardt, T./Exler, S./Kiss, S. (2005): Entstehung und Wirkung von Smart-Shopping Gefühlen — Eine empirische Untersuchung, Mannheim.

    Google Scholar 

  • Boston Consulting Group (BCG, 2009): Winning Consumers Through the Downturn. 2009 BCG Global Report on Consumer Sentiment, (http://www.bcg.com/documents/file15487.pdf, letzter Abruf: 30.09.2012).

    Google Scholar 

  • Canova, L./Rattazzi, A. M. M./Webley, P. (2005): The hierarchical structure of saving motives, in: Journal of Economic Psychology, Nr. 26, pp. 21–34.

    Google Scholar 

  • Diller, H. (2008): Preispolitik, 4. Aufl., Stuttgart - Berlin - Köln.

    Google Scholar 

  • Garretson, J. A./Fisher, D./Burton, S. (2002): Antecedents of Private Label Attitude and National Brand Promotion Attitude. Similarities and Differences, in: Journal of Retailing, 78, 2, pp. 91–99.

    Article  Google Scholar 

  • Hamilton, K./Catterall, M. (2005): Towards A Better Understanding of the Low-Income Consumer, in: Advances in Consumer Research, 32, pp. 627–632.

    Article  Google Scholar 

  • Henderson, P./Peterson, P. (1992): Mental accounting and categorization, in: Organizational Behavior and Human Decision Processes, 51, pp. 92–117.

    Article  Google Scholar 

  • Holmes, T. H./Rahe, R. H. (1967): The Social Readjustment Rating Scale, in: Journal of Psychosomatic Research, 11, pp. 213–218.

    Article  Google Scholar 

  • Howell, J. (2009): CBC/HB for Beginners, in: Sawtooth Software Research Paper, S. 1–5.

    Google Scholar 

  • Homburg, C./Krohmer H. (2003): Marketing-Management, Wiesbaden.

    Google Scholar 

  • Karlsson, N./Gärling, T./Selart, M. (1999): Explanations of effects of prior income changes on buying decisions, in: Journal of Economic Psychology, 20, pp. 449–463.

    Article  Google Scholar 

  • Knoll, J. A. (2008): Eine experimentelle Analyse des Konsumverhaltens bei Arbeitslosigkeit, Düsseldorf.

    Google Scholar 

  • Kotler, P. (1982): Marketing-Management, 4. Aufl., Stuttgart.

    Google Scholar 

  • Lazarus R./Folkman S. (1984): Stress, appraisal and coping, New York.

    Google Scholar 

  • Mathur, A./Moschis, G. P./Lee, E. (2008): A longitudinal study of the effects of life status change on changes in consumer preferences, in: Journal of the Academy of Marketing Science, 36, pp. 234–246.

    Article  Google Scholar 

  • Mathur, A./Moschis, G./Lee, E. (2004): Life events and brand preference changes, in: Journal of Consumer Behaviour, 3, pp. 129–141.

    Article  Google Scholar 

  • O’Malley, L./Story, V./O’sullivan, V. (2011): Marketing in a recession: retrench or invest?, in: Journal of Strategic Marketing, 19, 3, pp. 285–310.

    Article  Google Scholar 

  • Rudolph, T. (1993): Positionierungs- und Profilierungsstrategien im europäischen Einzelhandel, St. Gallen.

    Google Scholar 

  • Rudolph, T./Weber, M. (2012): Mehr Profil durch Kundeninspiration, St. Gallen.

    Google Scholar 

  • SECO (2012): Konsumentenstimmung: Resultate der Umfrage 1972 bis heute, (http://www.seco.admin.ch/themen/00374/00453/index.html?lang=de, letzter Abruf: 01.12.2012).

    Google Scholar 

  • Tourangeau, R./Smith, T. (1996): Asking sensitive questions. The impact of data collection mode, question format, and question context, in: Public Opinion Quaterly, 60, 2, pp. 275–304.

    Article  Google Scholar 

  • Ullrich, W. (2010): Wohlstandsphänomene, Hamburg.

    Google Scholar 

  • Wattanasuwan, K. (2005): The Self and Symbolic Consumption, in: Journal of the Academy of Business, 6, 1, pp. 179–184.

    Google Scholar 

  • Wendt, E. D. (2010): Sozialer Abstieg und Konsum, Aachen.

    Book  Google Scholar 

  • Wilkie, W. L./Pessemier, E. (1973): Issues in marketing’s use of multiattribute attitude models, in: Journal of Consumer Research, 10, 11, pp. 428–441.

    Google Scholar 

  • Winnet, R./Thomas, Z. (2003): Are You a Second Class Consumer?, in: Sunday Times vom 19. Oktober 2003.

    Google Scholar 

  • Zhong, J./Mitchell, V.-W. (2010): A mechanism model of the effect of hedonic product consumption on well-being, in: Journal of Consumer Psychology, 20, 2, pp. 152–162.

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Universität St. Gallen, Wiesbaden, Deutschland

    Maximilian Weber &  Thomas Rudolph

Authors
  1. Maximilian Weber
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Thomas Rudolph
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Maximilian Weber.

Rights and permissions

Reprints and permissions

About this article

Cite this article

Weber, M., Rudolph, T. Umsatzwachstum mit sparenden Konsumenten. Mark Rev St. Gallen 30, 10–23 (2013). https://doi.org/10.1365/s11621-013-0207-0

Download citation

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1365/s11621-013-0207-0

Search

Navigation