Marketing Review St. Gallen

, Volume 30, Issue 2, pp 10–23 | Cite as

Umsatzwachstum mit sparenden Konsumenten

Schwerpunkt Sparende Kunden

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Copyright information

© Springer Fachmedien Wiesbaden 2013

Authors and Affiliations

  1. 1.Universität St. GallenWiesbadenDeutschland

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